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Fan activism: claims regarding women representation in pop culture

Grant number: 21/14200-8
Support Opportunities:Regular Research Grants
Duration: August 01, 2022 - July 31, 2024
Field of knowledge:Applied Social Sciences - Communications - Theory of Communication
Principal Investigator:Clarice Greco Alves
Grantee:Clarice Greco Alves
Host Institution: Vice-Reitoria de Pesquisa e Pós-Graduação. Universidade Paulista (UNIP). São Paulo , SP, Brazil
Associated researchers: Fernanda Castilho Santana ; Ligia Maria Prezia Lemos
Associated scholarship(s):23/02984-0 - Fan activism: claims regarding women representation in pop culture, BP.TT
22/14404-5 - Fan activism: women representation in pop culture, BP.TT


This project is part of the researches of the Postgraduate Program in Communication at Universidade Paulista (UNIP), in the research line Configuration of Audiovisual Languages and Products in Media Culture. This line seeks to continue my investigations and those of my mentees, currently participating in the Research Group on Analysis of Audiovisual Products, whose coordinator is Prof. Dr. Gustavo Souza and me as deputy coordinator, focusing on research by fans of pop culture audiovisual products. The main objective of this project is to broaden the reflections on the so-called fan activism (BENNET, 2012; JENKINS, 2015; LIMA; CAVALCANTI, 2018), which refers to the critical posture of fans of audiovisual pop culture products, especially in what concerns it concerns the female representation of race, gender, sexual orientation, domestic violence, motherhood and other issues that permeate the role of women in society. The theoretical line advances the growing thought of fan studies, as an audience that configures itself as active and content producer in the various digital networks (HILLS, 2002; BOOTH, 2010; LOPES et al., 2015), in dialogue with concepts such as pop-lytic (RINCÓN, 2016) and intersectional feminism (CRENSHAW, 1989; 2019; FERGUSON, 2018; SPIVAK, 2020; HOLLANDA et al., 2020), in order to debate the claims of female fans in relation to different representations of women in their intersectionalities. The methodology continues previous researches such as previous doctoral studies (Scholarship FAPESP, Proc. N. 2012/05000-6), post-doctoral research (in progress) and Auxílio Regular FAPESP (Proc. N. 2018/11635-0), with analysis of online fans the interactions between them and audiovisual products. (AU)

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