Projecting the subjectivity: the social construction of love by the cinema

• Grant number: 13/19647-4
• Support Opportunities: Regular Research Grants - Publications - Books published in Brazil
• Start date: December 01, 2013
• End date: May 31, 2015
• Field of knowledge: Humanities - Sociology - Other specific Sociologies
• Principal Investigator: Paulo Roberto Arruda de Menezes
• Grantee: Paulo Roberto Arruda de Menezes
• Host Institution: Faculdade de Filosofia, Letras e Ciências Humanas (FFLCH). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

Projecting the subjectivity: the social construction of love by the cinema. This research investigates the discourses and models of romantic love constructed in Hollywood movies, more specifically in the 90's and 2000's. One argue the role of cinema in constituting references about the idealization and experience of love relationships and how this cinema contributes on reproducing beliefs and moral values about love that are pertinent to modernity and its social, cultural and historical specificities. Thus, in the analyzed period, it could be observed constant quotations of films from other times, suggesting, especially in a context of great presence of audiovisual medias in everyday life, that cinema uses itself as reference when it comes about love and reproduces it as a commonplace, culturally established. Keywords: love; cinema; imagination; narrative; individuality. (AU)