The digitalization of public television: a case study of TV Cultura multiprogramming

• Grant number: 10/14557-9
• Support Opportunities: Scholarships in Brazil - Master
• Start date: March 01, 2011
• End date: August 31, 2012
• Field of knowledge: Applied Social Sciences - Communications - Visual Communication
• Principal Investigator: Juliano Maurício de Carvalho
• Grantee: Vivianne Lindsay Cardoso
• Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

This project's intention is to analyze the policies for the implementation of multiprogramming adopted by TV Cultura, a broadcasting station under responsibility of the Padre Anchieta Foundation. The analysis will be carried out from the implementation of digital television in Brazil, through the Brazilian Digital Television System-Terrestrial (SBTVD-T), involving the established policies for digital television, public television and educational television determined by the regulating institutions. This research will focus on the political processes related with the implementation of multiprogramming in the broadcasting station Univesp TV and Multiculture, running in a scientific and experimental character and under a special authorization. The final dissertation will be a descriptive and analytical case study about the distinguished moment of transition and experimentation taking place in the Brazilian television, analyzed from the viewpoint of the political economy of communication and using the method of qualitative research. (AU)

Academic Publications

(References retrieved automatically from State of São Paulo Research Institutions)

CARDOSO, Vivianne Lindsay. A digitalização da televisão pública: um estudo do caso da multiprogramação na TV Cultura. 2012. Master's Dissertation - Universidade Estadual Paulista (Unesp). Faculdade de Arquitetura. Artes. Comunicação e Design. Bauru Artes.