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Women in the information society: access, use and appropriation of reading

Grant number: 12/14147-0
Support Opportunities:Scholarships in Brazil - Master
Effective date (Start): January 01, 2013
Effective date (End): April 30, 2014
Field of knowledge:Applied Social Sciences - Information Science
Principal Investigator:Giulia Crippa
Grantee:Larissa Akabochi de Carvalho
Host Institution: Escola de Comunicações e Artes (ECA). Universidade de São Paulo (USP). São Paulo , SP, Brazil


Not always women had free access to any information content. Novels like Madame Bovary, A mão e a luva and A normalista well represent the thought of society, in the nineteenth century, about what women should read. Compared to men, they had a differentiated education and some readings were forbidden to her sex. Although not all women submitted themselves to the prohibitions, censorship was present and hindered the appropriation of information. With the development of technology, in the second half of the twentieth century, facilitated the access. However, the media continue to disseminate information marked by gender distinctions, and our hypothesis is that the same happens with the information on the readings for the women. Thus, using content analysis and semiotics as the methodological framework, we will see what women's magazines Marie Claire and Claudia and television programs Mais Você and Saia Justa indicate about reading. Then we will study Skoob users in the virtual community in order to trace a profile of women readers of the twenty-first century. Finally, some considerations will be presented regarding the information professional as a mediator in gender issues.

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Academic Publications
(References retrieved automatically from State of São Paulo Research Institutions)
CARVALHO, Larissa Akabochi de. As mulheres na sociedade da informação: acesso, uso e apropriação da leitura. 2014. Master's Dissertation - Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD) São Paulo.

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