Logic of space franchisees branch of clothing and footwear from commercial: medium-sized cities and consumption (Presidente Prudente and São José do Rio Preto)

• Grant number: 13/03287-9
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: June 01, 2013
• End date: May 31, 2015
• Field of knowledge: Humanities - Geography - Human Geography
• Principal Investigator: Maria Encarnação Beltrão Sposito
• Grantee: Ariane Barilli de Mattos
• Host Institution: Faculdade de Ciências e Tecnologia (FCT). Universidade Estadual Paulista (UNESP). Campus de Presidente Prudente. Presidente Prudente , SP, Brazil
• Associated research grant: 11/20155-3 - Socio-economic cohesion and contemporary spatial practices: cities of medium size and consumption, AP.TEM

Abstract

This research aims to study the franchise system, focusing on medium-sized cities, with the aim of contributing to the understanding of spatial logics of these companies and their impact on urban structures and everyday practices of city dwellers. The proposed theme becomes relevant since, in recent years there has been a large expansion and development of franchisees. Will study the cities of Presidente Prudente and São José do Rio Preto. The branches of shoes and clothing will be chosen for the analysis, given its importance in redefining consumption practices in the contemporary period and the high proportion of its operating companies associated with franchising. Attention will be paid to the analysis of the differences regarding the presence of this group of companies in traditional centers and shopping malls. The study will focus on include: a) the locational choices of franchisees b) the dynamics that attract these companies to set up shop in some medium-sized cities, c) the centralities generated or reinforced, plans intraurban and interurban, as of locational choices of companies operating in this system and the spatial practices of consumers d) the relationship between franchisor and franchisee through the articulation between large, medium and small capitals, e) the spatial scales of interactions, ie, the origin and destination of products and services. (AU)