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Fanpage of radio UNESP FM: interactivity and convergence for culture and citizenship

Grant number: 13/07069-6
Support Opportunities:Scholarships in Brazil - Master
Effective date (Start): August 01, 2013
Effective date (End): May 29, 2015
Field of knowledge:Applied Social Sciences - Communications
Principal Investigator:Maximiliano Martin Vicente
Grantee:Christiane Delmondes Versuti
Host Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil


This research project aims to examine how the processes of convergence and interactivity of social practices in communication processes, utilizing digital technologies can contribute to the dissemination of content promoters of culture and citizenship. Will be used as the object of study the fanpage of Radio Unesp, created with the objective of being a dialogic communication channel with the listener, increasing the visibility and social impact of Radio Unesp, Public Radio with educational and cultural character. Will be conducted literature searches, analysis of interactions occurring in the fanpage of Radio Unesp, interviews with directors and employees of Radio, and analyze the messages from the fanpage interactions present in order to understand how the presence of the Issuer in social media and digital gauge how interactivity and collaboration can act as key players in the dissemination of these contents, related to education, culture and citizenship. (AU)

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Academic Publications
(References retrieved automatically from State of São Paulo Research Institutions)
VERSUTI, Christiane Delmondes. Fanpage da rádio Unesp FM: convergência e interatividade em prol da cultura e cidadania. 2015. Master's Dissertation - Universidade Estadual Paulista (Unesp). Faculdade de Arquitetura. Artes. Comunicação e Design. Bauru Artes.

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