Programs opening videos: Strategies of promotion and identity in brazilian television

• Grant number: 15/17517-1
• Support type: Scholarships in Brazil - Post-Doctorate
• Effective date (Start): November 01, 2015
• Effective date (End): October 31, 2017
• Field of knowledge: Applied Social Sciences - Communications - Radio and Television
• Principal researcher: Ana Silvia Lopes Davi Médola
• Grantee: Jaqueline Esther Schiavoni
• Home Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil

Abstract

This research project chooses as subject of analysis a specific type of television vignette: the opening video of programs. The objective is deducing the main promotion strategies and identity construction of many kinds of programs, according to their genres and formats, in so many broadcasters. For this, I will use the theoretical tools of french semiotics.