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The reception of Japanese animation in Brazil over the internet: the case study of the anime Naruto Shippuuden

Grant number: 16/16889-5
Support type:Scholarships in Brazil - Scientific Initiation
Effective date (Start): April 01, 2017
Effective date (End): December 31, 2017
Field of knowledge:Linguistics, Literature and Arts - Arts
Principal Investigator:Alessandra Meleiro
Grantee:Aldemir Aparecido de Oliveira Junior
Home Institution: Centro de Educação e Ciências Humanas (CECH). Universidade Federal de São Carlos (UFSCAR). São Carlos , SP, Brazil


The growing technological advancement and expansion of internet access enabled the phenomenon of globalization to expand in the field of information exchange between various worldwide agents. The digital audiovisual content are part of this level of information that travels across the globe through the World Wide Web. Considering this scenario, this research project aims to investigate the reception of the Japanese audiovisual in Brazil through the web, using the genre most exported by Japan: the animation. The project aim is to investigate how works the mediation of this audiovisual content emanated from Japan in virtual media that is proportionate by the current Participatory Culture (Henry Jenkins, 2009) - interactive relationship involving consumer participation with the various forms of communication - and analyze how the narrative of these cultural content is perceived and re-signified by the Brazilians consumers of such products. The analysis will have as its object the anime Naruto Shippuden distributed in (AU)

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