Brazil is among the top ten countries in scientific production on biodiversity. However, the depletion of genetic, biological and ecosystem resources continues to grow. One problem posed is that the way in which biodiversity is discussed by scientists, conservationists and policymakers has not been satisfactory. Biodiversity is a very complex construction, technocratic and political, sometimes complicated for the ordinary citizen to make distinctions and assign values. Biodiversity seems to have a messaging problem. These evidences point to a gap in the transposition of scientific and specialized language, to a non-specialized language, that can reach all audiences, confirming the need to improve communication between scientists, managers and broad sectors of society. In this sense, the Scientific Journalism has afundamental contribution reducing the distance between knowledge generators.and the public opinion, making it possible for society to establish the connectionbetween biodiversity science and daily life. This journalistic research proposesto broaden the debate on the values of biodiversity and its relation with humanwell-being, generating journalistic content for a non-specialist public seeking tohighlight the relations between research and daily life. The research takes as a point of reference the information produced by three relevant current initiatives: the Biota / Fapesp Program, at the state level; BPBES, at the national level andIPBES, at the international level.
News published in Agência FAPESP Newsletter about the scholarship: