Colonization of affects: feminist approaches to love, digital emotional market and gender relations in transnational scenarios

• Grant number: 18/08604-6
• Support type: Scholarships abroad - Research
• Effective date (Start): September 01, 2018
• Effective date (End): March 31, 2019
• Field of knowledge: Humanities - Anthropology - Urban Anthropology
• Principal researcher: Larissa Maués Pelúcio Silva
• Grantee: Larissa Maués Pelúcio Silva
• Host: Eric Fassin
• Home Institution: Faculdade de Arquitetura, Artes e Comunicação (FAAC). Universidade Estadual Paulista (UNESP). Campus de Bauru. Bauru , SP, Brazil
• Research place: Université Vincennes Saint-Denis (Paris 8), France

Abstract

This refers to a Research Fellowships Abroad (BPE) which includes a study program to be developed over a period of six months as Visiting Scholar at the Laboratoire d'études de genre et de sexualité (LEGS), Paris 8 - Vincennes. The main objective of this study is to carry out a bibliographical review of feminist literature on love, market, digital communication and technologies, comparing these entry keys with macro and micro-social scenarios, in which subjects considered intimate, such as sexuality and gender relations, gain clear political outlines. As a secondary objective, the project includes the realization of an ethnographic incursion among Brazilian women belonging to the professional middle class, who are in Paris for academic purposes and/or personal projects in the cultural field. The proposal is to ethnographically test some of the issues raised by immersion in literature, especially those involving relations of gender, love and sex, based on the collaborators reflections on masculinities, seeking to compare these perceptions with data obtained in a previous research. It is also intended to explore how these relationships have been constituted by the uses of mobile applications for purposes of flirting. Hence the interest in interviewing the idealizers of the selected applications, verifying how they elaborate their content and deal with the data generated there. Knowing the backgrounds and expertise of those who make up the creative and content design teams seems important to understand how companies plan to reach the audience and which segments their strategies are targeting. For that, I use ethnography in the online/off-line flow, starting with the "snowball" technique. The theoretical reference for data analysis dialogues with the studies of gender and feminists affiliated to poststructuralist strands. (AU)