This research comprehends the fashion system of the 21st century as a field of interaction between a so called traditional fashion, represented by fashion magazines and luxury maisons, and a "new fashion", represented by fast-fashion brands and fashion blogs. With the introduction of new agents in the fashion system, trendsetting can no longer be understood as a process that involves uniquely high fashion ateliers or luxury brands. Social distinction marks represented by new trends can emerge from the reciproque interaction of luxury fashion, fast-fashion and streetstyle. However, the degradation of trends may still be a direct result of the loss of their social distinction function when appropriated by the less affluent social strata. The dispute for social distinction marks promotes the differentiation between each fashion segment, bestowing upon luxury fashion the status of legitimate while relegating other agents to a secondary role. Even though the discourses concerning each one of these segments may differ, the mode of production, sales strategies and consuming habits are increasingly resembling each other. Thus, the social distinction marks that intent to put them apart may be an outcome of brand fetichism rather than a consequence of material differences.
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