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Brand activism in social media: the effects of sarcastic and explanatory responses on consumers' attitude toward social activism

Grant number: 19/24130-7
Support type:Scholarships in Brazil - Technical Training Program - Technical Training
Effective date (Start): December 01, 2019
Effective date (End): July 31, 2020
Field of knowledge:Applied Social Sciences - Administration - Business Administration
Principal researcher:Lucia Salmonson Guimarães Barros
Grantee:Giovanna Chun
Home Institution: Escola de Administração de Empresas (EAESP). Fundação Getúlio Vargas (FGV). São Paulo , SP, Brazil
Associated research grant:19/01390-3 - Brand Activism in Social Media: The Effects of Sarcastic and Explanatory Responses on Consumers' Attitude Toward Social Activism, AP.R
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