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Comic ethos: the rhetorical secret of Gilmore girls

Grant number: 19/22318-9
Support type:Scholarships in Brazil - Scientific Initiation
Effective date (Start): July 01, 2020
Effective date (End): June 30, 2021
Field of knowledge:Linguistics, Literature and Arts - Linguistics - Linguistic Theory and Analysis
Principal Investigator:Ana Cristina Carmelino
Grantee:Silvia Nunes
Home Institution: Escola de Filosofia, Letras e Ciências Humanas (EFLCH). Universidade Federal de São Paulo (UNIFESP). Campus Guarulhos. Guarulhos , SP, Brazil


Nowadays, TV shows are standing out and taking up significant time from people's lives. However, cientific studies that seek to reflect on the role or success of this phenomenon as an entertainment, in linguistics, are pretty limited. Based on these considerations, this project aims to analyze the constitution of the comic ethos of the character Lorelai Gilmore, considering the first season of Gilmore Girls (produced in 2000), in order to check ir there's a relation between this image and the series' repercution. For this matter, the study is specially based on the Rhetorical (ARISTOTLE, 2015, 1991) and New Rhetorical (PERELMAN; OLBRECHTS-TYTECA, 1996; REBOUL, 2004; MEYER, 2007; FERREIRA, 2010) theoretical assumptions, along with assumptions from specialists that deal with the comic types (MENDES, 2008; FRYE, 2013).