Scientific journalism project: communicational optimizations of CePOF audiovisual productions

• Grant number: 21/13077-8
• Support Opportunities: Scholarships in Brazil - Scientific Journalism
• Start date: April 01, 2022
• End date: March 31, 2023
• Field of knowledge: Applied Social Sciences - Communications
• Principal Investigator: Euclydes Marega Junior
• Grantee: Bárbara Maia Cerqueira
• Host Institution: Instituto de Física de São Carlos (IFSC). Universidade de São Paulo (USP). São Carlos , SP, Brazil
• Institution abroad: Ministério da Saúde (Brasil). Fundação Oswaldo Cruz (Fiocruz), Brazil
• Associated research grant: 13/07276-1 - CEPOF - Optics and Photonic Research Center, AP.CEPID

Abstract

The public dissemination of science becomes a pressing issue in light of the acceleration of media convergence, which allows for rapid dissemination of information and the redefinition of space-time as to the place where facts are produced, bringing people and ideas closer together, regardless of where they are geographically. Therefore, this project aims to optimize the scientific dissemination of the Optics and Photonics Research Center (CePOF) by improving the NET/Claro channel available at the center, as well as by carrying out new audiovisual productions that will feed various media, such as the TV itself, as well as YouTube and social networks. In addition, the productions may serve to enhance the press office in front of mainstream channels. In summary, the project intends to consolidate the agents necessary for the realization of an effective audiovisual communication. (AU)