The Social Construction of Taste and Emotions: The Brazilian Ornamental Plant Market Visited by Economic Sociology

• Grant number: 21/09533-8
• Support Opportunities: Scholarships in Brazil - Doctorate
• Start date: August 01, 2022
• End date: March 31, 2026
• Field of knowledge: Humanities - Sociology - Other specific Sociologies
• Principal Investigator: Maria Aparecida Chaves Jardim
• Grantee: Lucas Flôres Vasques
• Host Institution: Faculdade de Ciências e Letras (FCL). Universidade Estadual Paulista (UNESP). Campus de Araraquara. Araraquara , SP, Brazil
• Associated scholarship(s): 24/08337-9 - The Emotions and Taste in the Ornamental Plant Market in Brazil and France, BE.EP.DR

Abstract

Considering our theoretical, methodological and epistemological gains from previous studies on the impact of emotions on economic life (VASQUES; 2019; JARDIM, 2020, 2021), with this project we seek to objectify the ornamental plant market, identifying emotions and distinctions that circulate between plants and their stakeholders (symbolic producers and consumers). For this, we will make use of several research techniques, such as virtual ethnography on Instagram, with the data scraping technique in Python programming language, and the elaboration of the trajectories and prosopography of those engaged in semi-structured interviews. We will also apply Multiple Correspondence Analysis (MCA) to draw the position in the social space of those engaged in the theme. Our theoretical inspiration is the reflexive sociology produced by Pierre Bourdieu and his team, especially studies on taste, in addition to central authors of the sociology of the market.