Advanced search
Start date
Betweenand


-

Full text
Author(s):
Jaqueline Esther Schiavoni
Total Authors: 1
Document type: Doctoral Thesis
Press: São Paulo.
Institution: Universidade de São Paulo (USP). Escola de Comunicações e Artes (ECA/SBD)
Defense date:
Examining board members:
Mauro Wilton de Sousa; Anna Maria Balogh; Arlindo Ribeiro Machado Neto; Ana Silvia Lopes Davi Médola; Ana Claudia Mei Alves de Oliveira
Advisor: Mauro Wilton de Sousa
Abstract

This work is structured on the thesis that the success of Rede Globo as a television company is closely associated with the creation - and exploration - of a audiovisual identity. Thus, the research moves towards exposing what identity is that and how it is designed by the institutional vignettes. The theoretical reference used is the model Project/Manifestation proposed by Andrea Semprini and the instrumental of French semiotics. (AU)

FAPESP's process: 11/12713-6 - Institucional vignete: an analysis on the construction of the audiovisual identity of the net Globo of television
Grantee:Jaqueline Esther Schiavoni
Support type: Scholarships in Brazil - Doctorate