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José Mauro da Costa Hernandez

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Universidade de São Paulo (USP). Escola de Artes, Ciências e Humanidades (EACH)  (Institutional affiliation for the last research proposal)
Birthplace: Brazil

graduation at Administração de Empresas from Universidade de São Paulo (1986), graduation at Processamento de Dados from Centro Estadual de Educação Tecnológica Paula Souza (1991), master's at Administration from Universidade de São Paulo (1996) and doctorate at Administration from Fundação Getulio Vargas - SP (2003). Has experience in Administration, focusing on Mercadology, acting on the following subjects: marketing, comportamento do consumidor, comércio eletrônico, análise multivariada and varejo. (Source: Lattes Curriculum)

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