graduate at Publicidade e Propaganda from Universidade Metodista de São Paulo (1992), master's at Comunication from Universidade Metodista de São Paulo (1998) and ph.d. at Comunication from Universidade de São Paulo (2004). Has experience in Comunication, focusing on Public Relations and Propaganda, acting on the following subjects: televisão, pesquisa, recepção, relações públicas and opinião pública. (Source: Lattes Curriculum)
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This research starts out from the perspective of consumption as constitution of identities in the context of the complex society, in which current conceptualizations do not respond to the universality and the particularism, the pluralism and the individualism circulating in the public and private spaces. A society in which universal rights and duties are not enough, as had never been, to …
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