CV Lattes
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Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (FEARP) (Institutional affiliation from the last research proposal) Birthplace: Brazil
graduation at Bacharelado em Administração de Empresas from Universidade de São Paulo (1998), master's at Administration from Universidade de São Paulo (2004) and doctorate at Administration from Universidade de São Paulo (2006). Has experience in Administration, acting on the following subjects: comportamento do consumidor, marketing, pesquisa de mercado, estratégia and desenvolvimento regional sustentável. (Source: Lattes Curriculum)
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In order to promote a place, national tourism organizations (NTO) develop tourism promotional advertisements (destination photographs, logos and slogans). Regarding the ads' photographs, some changes have happened due to the tourist easiest access to information. Potential tourists have great access not only to the destination's photographs provided by NTOs through official tourist websit…
Obtaining a competitive advantage involves possessing a unique characteristic, which cannot be acquired nor copied by the firm's competitors. An attribute that offers the potential for obtaining a competitive advantage is the product's country of origin image, an emotional and intangible component that can affect consumers' decisions. In this context, the present research project aims to …
The main objective of this research is to evaluate the emotional tasting experience and the prediction of the purchase decision for coffee with a Brazilian geographical indication. The secondary objectives are to evaluate the influence of 1) consumer environmental awareness and 2) search for information about coffees in relation to the emotional experience and the prediction of the purcha…
HPV is the cause of different cancers, especially cervical. Although there are effective vaccines against the main types of HPV, the ideal vaccination levels are yet not achieved in most countries worldwide as many parents are resistant to the vaccine. Therefore, it is necessary to increase current knowledge of communication strategies concerning the topic, especially advertising. Current…
Currently, due to globalization, countries are, increasingly, concerned about its image in the international scenario. Based on that, marketing has been operating not only in promoting companies but also countries. In this sense, this project aims to understand the impact on tourism of the change Brazil's brand, in mid-2019, and of the recent events, such as Brazil's position on the world…
Currently, the massive competition among countries in search of progress of their economy, national prosperity and international business requires each country to invest in its reputation through the evaluation of its value as a brand. For the marketing discipline, country branding becomes necessary to build, manage, control and measure this value of the brand from multiple dimensions and…
(Only some records are available in English at this moment)
| 4 / 3 | Completed research grants |
| 1 / 1 | Ongoing scholarships in Brazil |
| 9 / 8 | Completed scholarships in Brazil |
| 14 / 12 | All research grants and scholarships |
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