graduate at Administração from Universidade de São Paulo (2000) and master's at Administration from Universidade de São Paulo (2003). Has experience in Administration, focusing on Mercadology, acting on the following subjects: serviços, educação, comportamento, metodologia and marketing. (Source: Lattes Curriculum)
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This project aims to test the role of situational variables in donation behavior. The focus of this project is a novel campaign in Brazil that encourages the culture of donation among retail consumers, inviting them to round up the value of their purchases and donate the difference to selected causes and social organizations. The donation campaign will be carried out in 18 retail stores i…
One of the crucial aspects in order to decrease the waiting for organ donors is to promote campaigns to communicate the necessity to talk about organ donation in families. At this research, we adopt the Transformative Consumer Research (TCR) to analyze the importance of the role developed by divergent spokespeople in campaigns for organ donation. We propose and test a theoretical model to…
Studies in consumer behavior have focused traditionally on purchasing processes, consumption and disposal of goods. However, over the past two decades, have been gaining strength studies that seek the phenomenon of consumption resistance, in which individuals decide not to purchase or not consume some products (Fournier, 1998). This study aims to analyze a particular social movement of co…
The vegetarian movement is a new social movement based in lifestyle and cultural change. New social movements hold a strong emphasis on collective identity and social networks as a means to sustain participation. This research explores how vegans and vegetarians create a collective identity with their tattoos, trying to explore the meaning associated with its consumption and the consumers…
| 1 / 1 | Completed research grants |
| 3 / 2 | Completed scholarships in Brazil |
| 1 / 1 | Completed scholarships abroad |
| 5 / 4 | All research grants and scholarships |
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CV Lattes
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