CV Lattes
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Universidade Nove de Julho (UNINOVE). Campus Memorial (Institutional affiliation for the last research proposal) Birthplace: Brazil
Bachelor's at Engenharia Mecânica from Escola de Engenharia Mauá (1971), bachelor's at Ciências Econômicas from Universidade Municipal de São Caetano do Sul (1971), master's at Administração de Empresas from Universidade Guarulhos (2001) and doctorate at Production Engineering from Universidade Metodista de Piracicaba (2006). Has experience in Production Engineering, focusing on Production Engineering, acting on the following subjects: competitividade, indústria de autopeças, gestão empresarial, mapeamento competitivo and ecoeficiência. (Source: Lattes Curriculum)
The Brazilian textile industry has been facing a fierce competition from low cost imports coming from Far East countries. In order to keep their ability to compete, Brazilian companies have been adopting a product differentiation strategy. This has been achieved by developing new products and manufacturing processes with better quality at lower costs, characteristics to be provided by new…
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