graduate at Administração de Empresas from Universidade de São Paulo (1992), master's at Administration from Fundação Getulio Vargas - SP (2005) and ph.d. at Administration from Fundação Getulio Vargas - SP (2010). Has experience in Administration, focusing on Mercadology, acting on the following subjects: baixa renda, varejo, consumidor, estratégia and luxo. (Source: Lattes Curriculum)
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The field of social business can be characterized as organizations that aim to solve social problems with financial sustainability and using market mechanisms (Comini et al 2012). This sector has shown a growing interest in Brazil and abroad (Barki et al 2015). According to JP Morgan's 2015 report, investments in social businesses are greater than US$ 60 billion. A study from Deloitte est…
Although the field of social entrepreneurship has been studied in the last two decades, there is still scant literature on the challenges of entrepreneurs that come from the peripheries and suffer with a lack of several resources, including financial, social, and human capital. In the social entrepreneurship ecosystem, there is a proliferation of acceleration programs that offer support f…
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CV Lattes
ORCID