Felipe Zambaldi in research grants and scholarships supported by FAPESP.
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This work aims to investigate consumers choices for domestic and foreign brands in different emerging market business cycles stages. This study is classified as quantitative multimethod research divided in three main phases using primary and secondary data. Firstly, we will apply a self-administrated structured questionnaire with Brazilian consumers to infer consumer perception about the …
In the first part of the project, we estimated an econometric model using secondary and primary data from consumer package goods (CPG) brands. Our findings suggest that perceived brand foreignness is positively related to brands' market share during economic contractions. Now, in the second part of our research, we aim to investigate what drives this relation. Thus, during my interunivers…
This project draws on the market dynamics and uncertainty for new food consumer-packaged-goods (CPG) products in an emerging market. The objectives are i) to investigate the performance of new product strategies for food CPG stock-keeping-units (SKUs) in self-service retail on different stages of business cycles; ii) to analyze the interaction between food CPG SKUs self-service retail mar…
| 1 / 1 | Completed scholarships in Brazil |
| 2 / 2 | Completed scholarships abroad |
| 3 / 3 | All Scholarships |
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