Abstract
The Brazilian aesthetics market is one of the most diversified and dynamic in the world, with consistent growth even in times of crisis. In 2020, even at the peak of the COVID-19 pandemic, according to a survey by the Brazilian Association of the Personal Hygiene, Perfumery and Cosmetics Industry (ABIHPEC), it had a growth of 5.8%. In addition, from 2014 to 2019, the aesthetics market gre…