Marcelo Aranda da Silva Coutinho

After a solid academic journey and years of consulting in the agribusiness sector, I realized that the most effective way to transfer knowledge would be through technology directly applied to the productive sector. With this vision, I embarked on my entrepreneurial path by founding Brazil Beef Quality, which was a transformative experience. This initiative not only allowed me to apply scientific knowledge but also enabled the creation of innovative solutions, developed by a team of brilliant minds who share my dream of making the world a better place.As the founder and CEO of Brazil Beef Quality, I am proud to lead a company that seeks to integrate biology and technology to tackle major challenges such as global food security. We believe that profitable and sustainable technology must go hand in hand, aiming to reduce hunger and increase resource efficiency.Our work began with a focus on cattle farming, providing advanced decision-making support solutions aimed at maximizing profits and optimizing negotiations. We developed systems such as Beef Score, Meat Image, and more recently, Block Image, using computer vision, data science, and other disruptive technologies to enhance the quality of beef.Brazil Beef Quality is on a mission to become a global leader in technologies that ensure and improve meat quality. Our approach is based on strategic information that increases efficiency and promotes sustainability, contributing to a more innovative and responsible productive sector. (Source: Lattes Curriculum)