Graduate in Social Sciences at the University of São Paulo, master and PHD in Communication at the University of São Paulo and post-doctorate at the University of Florence, Italy. Has experience in Communication, focusing on Theory of Communication, acting on the following subjects: field of Communication, epistemology of Communication, methodology of Communication research, audience research, telenovela (television fiction), transmediation. Coordinator of OBITEL- Observatory of Iberoamerican Television Fiction. President of IBERCOM- Iberoamerican Association of Communication Researchers (2015-2019). Publisher of MATRIZes, journal of the Graduate Program in Communication Sciences of the University of São Paulo. President of INTERCOM - Brazilian Society for Interdisciplinary Communication Studies (1995-1997) and Vice President of the entity's Curator Council. President of the Graduate Commission of ECA-USP (2001-2008) and Coordinator of the Graduate Program in Communication Sciences of the University of São Paulo (2001-2012). Representative of the Communication Area in the CNPq Advisory Committee CA-AC (2004-2007). Member of the Scientific Council of national and international journals. She publishes articles and books in her specialities in Brazil and others countries. CNPq researcher, 1A level.
(Source: Lattes Curriculum)