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Strategies for crowdsourcing hearing health information: a comparative study of educational programs and volunteer-based campaigns on Wikimedia

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Morata, Thais C. ; Zucki, Fernanda ; Arrigo, Adriano Jorge ; Cruz, Priscila Carvalho ; Gong, Wei ; Matos, Hector Gabriel Corrale de ; Montilha, Alexandre Alberto Pascotto ; Peschanski, Joao Alexandre ; Cardoso, Maria Julia ; Lacerda, Adriana Bender Moreira ; Berberian, Ana Paula ; Araujo, Eliene Silva ; Luders, Debora ; Duarte, Josilene Luciene ; Jacob, Regina Tangerino de Souza ; Chadha, Shelly ; Mietchen, Daniel ; Rasberry, Lane ; Alvarenga, Katia de Freitas ; Jacob, Lilian Cassia Bornia
Número total de Autores: 20
Tipo de documento: Artigo Científico
Fonte: BMC PUBLIC HEALTH; v. 24, n. 1, p. 16-pg., 2024-09-30.
Resumo

BackgroundSeveral health institutions developed strategies to improve health content on Wikimedia platforms given their unparalleled reach. The objective of this study was to compare an online volunteer-based Wikimedia outreach campaign with university course Wikipedia assignments (both focused on improving hearing health content in Wikimedia's public digital knowledge archives), in terms of the reach of the contributions and the extent of the participants' input. A secondary objective was to examine the feasibility and the implementation of the different strategies.MethodsThe research team partnered for the (1) coordination of improvements in hearing and healthcare content through educational programs using Wikimedia platforms, (2) participation in the global campaign Wiki4WorldHearingDay2023 and (3) evaluation of the proposed strategies. Metrics used in the comparison of the two strategies included the number of articles edited, number of views of the edited articles (as reach) and the extent of edits, captured as the number of words. The feasibility evaluation included assessing recruitment success and the implementation of the proposed plan among faculty, students from various university programs, and volunteers representing different constituencies.ResultsThe effort increased the availability of quality plain language information on hearing conditions and hearing care. Both strategies demonstrated to be feasible by their success in recruiting participants who contributed to the effort and by measurable outputs as edits. The contribution of content to Wikimedia platforms as part of education activities provided a more robust result. Wiki4WorldHearingDay2023 145 participants (78 from educational programs) contributed 167,000 words, 258 + references and 140 images to 322 Wikipedia articles (283 existing and 39 new ones), which were viewed 16.5 million times. Contributions occurred in six languages. Edits in Portuguese, mainly by those involved in educational programs, led the number of articles (226 or 70.2%) that were expanded or created during the 5-month tracking period.ConclusionsThe elements that contributed to the success of the studied strategies include an impact topic, coordination with educational programs, international multidisciplinary collaborations, the dissemination of the initiative in several platforms, connection with a robust local Wikimedia affiliate, and the use of a technical infrastructure that provides metrics and coordination mechanisms. (AU)

Processo FAPESP: 13/07699-0 - Centro de Pesquisa, Inovação e Difusão em Neuromatemática - NeuroMat
Beneficiário:Oswaldo Baffa Filho
Modalidade de apoio: Auxílio à Pesquisa - Centros de Pesquisa, Inovação e Difusão - CEPIDs
Processo FAPESP: 21/06902-2 - Programa de educação da Wikipédia como metodologia ativa de ensino e ferramenta de colaboração coletiva em saúde auditiva
Beneficiário:Lilian Cassia Bornia Jacob
Modalidade de apoio: Auxílio à Pesquisa - Regular