A Network-Design Analysis of Airline Business Model Adaptation in the Face of Competition and Consolidation

Autor(es)

de Oliveira, Renan P. ^{[1, 2]} ; Oliveira, Alessandro V. M. ^[1] ; Lohmann, Gui ^[2]

Afiliação do(s) autor(es)

^[1] Aeronaut Inst Technol, Ctr Airline Econ, BR-12228900 Sao Jose Dos Campos - Brazil

^[2] Griffith Univ, Sch Engn & Built Environm, Nathan, Qld 4111 - Australia

• Tipo de documento: Artigo Científico
• Fonte: TRANSPORTATION SCIENCE; v. 55, n. 2, p. 532-548, MAR-APR 2021.
• Citações Web of Science: 0

Resumo

By focusing on the intrinsic relationship between business models and network configurations in the airline industry, this paper develops a two-stage methodology to estimate the strategic drivers of network design of the major carriers in Brazil. The empirical approach decomposes their domestic network-building rationales into the ones adopted by virtual archetypical carriers. We consider the previously conceived low-cost, full-service, and regional carrier archetypes. Our main contribution is the development of a model that allows airlines' networks to be strategically designed in a time-evolving pattern, reflecting a dynamically chosen blend of these archetypes. Moreover, we also consider the effects that mergers and acquisitions may have had in inducing changes in these blends. Our results suggest that all analyzed airlines have repositioned themselves through their trajectories to adopt a hybrid configuration, aiming at the intersection of at least two archetypical network-design rationales. Besides, the effects of consolidations point to certain diversions of the acquiring airlines' domestic network-building rationales toward the ones of the acquired carriers, providing evidence that the consolidations may have served as stepping stones for market-repositioning moves. (AU)

• Processo FAPESP: 13/14914-4 - Avaliação empírica dos impactos competitivos de regras regulatórias de redistribuição de slots em aeroportos
• Beneficiário: Alessandro Vinícius Marques de Oliveira
• Modalidade de apoio: Auxílio à Pesquisa - Regular
• Processo FAPESP: 15/19444-1 - Taxação de emissões de gases de companhias aéreas: modelagem econométrica para investigar seus potenciais efeitos sobre o transporte aéreo brasileiro
• Beneficiário: Alessandro Vinícius Marques de Oliveira
• Modalidade de apoio: Auxílio à Pesquisa - Regular