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(Referência obtida automaticamente do Web of Science, por meio da informação sobre o financiamento pela FAPESP e o número do processo correspondente, incluída na publicação pelos autores.)

Competitive priorities of small manufacturers in Brazil

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Autor(es):
Thuerer, Matthias [1] ; Godinho Filho, Moacir [1] ; Stevenson, Mark [2] ; Fredendall, Lawrence D. [3]
Número total de Autores: 4
Afiliação do(s) autor(es):
[1] Univ Fed Sao Carlos, Dept Ind Engn, BR-13560 Sao Carlos, SP - Brazil
[2] Univ Lancaster, Sch Management, Dept Management Sci, Lancaster - England
[3] Clemson Univ, Dept Management, Clemson, SC 29634 - USA
Número total de Afiliações: 3
Tipo de documento: Artigo Científico
Fonte: INDUSTRIAL MANAGEMENT & DATA SYSTEMS; v. 113, n. 6, p. 856-874, 2013.
Citações Web of Science: 14
Resumo

Purpose - The purpose of this paper is to examine the state of small manufacturing companies in Brazil. The paper seeks to identify their competitive priorities based on their recent developments and their anticipated opportunities and challenges. Design/methodology/approach - This is an exploratory study based on semi-structured telephone interviews. The interview guide contained around 30, mainly open-ended questions. Findings - The research both confirms and refutes previous research. It refutes the ``traditional view{''} that small firms are driven by cost, quality, flexibility and delivery only; it supports recent research which has argued that there has been a shift in terms of what competitive priorities are being pursued. More specifically, irmovativeness was identified as an important new competitive priority, but there was little evidence in support of other recently proposed priorities like security and sustainability. Research limitations/implications - This study is restricted to one area of Brazil (Sao Carlos). Further research is therefore necessary to confirm the relevance of the findings to other small firms in other regions, e.g. through a large-scale survey. Originality/value - Much of the available literature focuses on large firms in developed economies, and it assumes operations strategy is built on four ``traditional{''} broad competitive priorities. This study provides insight into the state of small manufacturers in an emerging economy. It identifies innovativeness as a fifth key priority and argues that firms must compete on a blend of outcomes; this adds to the complexity of managerial tasks. (AU)

Processo FAPESP: 11/10605-1 - Proposta de Sistema de Apoio à Decisão baseado no Worload Control (WLC) para o Planejamento e Controle da Produção de pequenas e médias empresas.
Beneficiário:Matthias Thürer
Modalidade de apoio: Bolsas no Brasil - Pós-Doutorado