A Behavior-Analytic View on Nudges: Individual, Technique, and Ethics

Autor(es)

da Rocha, Cesar Antonio Alves ^[1] ; Hunziker, Maria Helena Leite ^[1]

Afiliação do(s) autor(es)

^[1] Univ Sao Paulo, Sao Paulo - Brazil

• Tipo de documento: Artigo Científico
• Fonte: BEHAVIOR AND SOCIAL ISSUES; v. 29, n. 1, p. 138-161, NOV 2020.
• Citações Web of Science: 0

Resumo

Behavior analysis and behavioral economics represent different traditions, but with relevant points of intersection and complementarity. Recent studies point to convergences and divergences, often in a nonspecific way, and thus lack a careful analysis of some ontological, technical, and ethical aspects-particularly those involved in proposals of such sciences for the regulation of life in society. This article aims to elucidate points of contact and distancing between these sciences, focusing on the concept of nudge. A behavior-analytic view on the concept of nudge is provided with a focus on (a) its underlying view of the individual, (b) a sample of nudging techniques, and (c) some of the ethical arguments of its proponents. It is suggested that although interchanges between behavior analysis and behavioral economics are feasible and promising, there are significant differences between their theoretical foundations. Finally, how the dialogue between both could lead to a reconsideration of the centrality of some of B. F. Skinner's propositions is discussed. (AU)

• Processo FAPESP: 18/10699-5 - Coerção e cultura planejada: Uma investigação sobre alternativas das ciências comportamentais para a regulação da vida em sociedade
• Beneficiário: Cesar Antonio Alves da Rocha
• Modalidade de apoio: Bolsas no Brasil - Pós-Doutorado