A dataset of food choice motives among adults consumers in Brazil: The use of Food Choice Questionnaire

Autor(es)

Marsola, Camila de Mello ; Cunha, Luis Miguel ; Carvalho-Ferreira, Joana Pereira ; da Cunha, Diogo Thimoteo

• Tipo de documento: Artigo Científico
• Fonte: DATA IN BRIEF; v. 40, p. 8-pg., 2022-02-01.

Resumo

The Food Choice Questionnaire (FCQ) was applied to assess the motivations for daily food choices and associated factors in a Brazilian sample. Data were collected from January to July 2019 from 525 individuals over 18 years old recruited face-to-face in different places (e.g., university, public squares, health posts), using a convenient, intentional, and reasoned sampling. In addition to the FCQ, socioeconomic data were collected from printed questionnaires. Answers were given using a seven-point scale, ranging from (1) strongly disagree to (7) strongly agree. After Confirmatory factor analysis led to the rejection of the original FCQ structure, exploratory factor analysis was performed. Eight factors were extracted and named: nutritional composition, mood, health, sensory appeal, price, preparation convenience, familiarity, and purchase convenience. Other analyses were performed and led to a previously published discussion about food choice criteria hierarchy and associated factors. Researchers and practitioners can further use data from this survey in science and practice. These data can be useful for product development, nutritional counseling, and public health policies development. Furthermore, the FCQ is a widely used instrument, and comparisons between results obtained in different samples can bring meaningful contributions to the study of consumer behavior. (c) 2021 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY license (http://creativecommons.org/licenses/by/4.0/) (AU)

• Processo FAPESP: 19/10936-0 - Percepções de risco sobre os alimentos e alimentação: abordagem multifocal com consumidores e profissionais
• Beneficiário: Diogo Thimoteo da Cunha
• Modalidade de apoio: Auxílio à Pesquisa - Regular
• Processo FAPESP: 18/12625-9 - Percepção de risco e benefício dos consumidores relacionada ao consumo alimentar e o viés otimista com relação ao desenvolvimento de doenças crônicas
• Beneficiário: Camila de Mello Marsola
• Modalidade de apoio: Bolsas no Brasil - Mestrado