Autor(es)

Smania, Guilherme Sales ; Ayala, Nestor Fabian ; Coreynen, Wim ; Gomes, Leonardo Augusto de Vasconcelos ; Mendes, Glauco H. S.

• Tipo de documento: Artigo Científico
• Fonte: TECHNOVATION; v. 150, p. 20-pg., 2026-02-26.

Resumo

Manufacturers are increasingly adopting B2B platforms to support their servitization initiatives. However, the transition to a platform-based servitization introduces distinct risks for ecosystem actors, particularly in the context of service provisioning. This study examines these risks and explores corresponding mitigation strategies through a socio-technical systems theoretical lens. To achieve this, we conducted case studies of two B2B platform ecosystems within Brazil's agricultural machinery industry. Data were collected from 27 in-depth interviews with various ecosystem actors, including original equipment manufacturers, technology providers, service intermediaries, and customers. The findings reveal three main categories of risk in service provisioning: platform data integration risks (such as information overload and cross-platform interoperability), platform interaction risks (such as external dependency, actor engagement, and strategic imitation), and platform output risks (such as service inconsistencies). The study also proposes both ex-ante and ex-post strategies to manage these risks. These insights offer valuable theoretical and managerial contributions to help servitization scholars and practitioners diagnose and mitigate the risks that may arise when adopting B2B platforms for service provisioning. (AU)

• Processo FAPESP: 22/08569-1 - Uma investigação do bright side e dark side da colaboração nos ecossistemas de servitização digital em modelos de negócios para carros conectados
• Beneficiário: Glauco Henrique de Sousa Mendes
• Modalidade de apoio: Auxílio à Pesquisa - Regular
• Processo FAPESP: 23/06663-3 - Uma investigação do dark side da colaboração nos ecossistemas de servitização digital em modelos de negócios para carros conectados
• Beneficiário: Guilherme Sales Smania
• Modalidade de apoio: Bolsas no Brasil - Doutorado
• Processo FAPESP: 22/14561-3 - CEPID Bridge: Gestão de Ecossistemas para transições sustentáveis
• Beneficiário: José Afonso Mazzon
• Modalidade de apoio: Auxílio à Pesquisa - Centros de Pesquisa, Inovação e Difusão - CEPIDs