| Texto completo | |
| Autor(es): |
Barbosa, Plinio A.
;
Semenzim, Thais Bellintani
;
Marques, Lucas Murrins
;
Serpa, Alexandre Luiz de Oliveira
;
Yoshimine, Elise
;
Tobo, Patricia
Número total de Autores: 6
|
| Tipo de documento: | Artigo Científico |
| Fonte: | International Journal of Cosmetic Science; v. 46, n. 1, p. 11-pg., 2023-11-12. |
| Resumo | |
This work proposes an odour-induced affect scale for use in the cosmetic industry that relies on the approach that produced the UniGEOS, a universal odour-related emotional scale from the Swiss Center for Affective Sciences. The Natura Emotion and Odor Scale (NEOS) was built on experiments conducted with a larger set of participants (491) and a set of 35 scents that combine seven commercial perfumes from Natura & Co cosmetic company with 28 odours from different olfactory classes important for the cosmetic industry. The results showed the stability of 60 Emotion-Related terms in Brazilian Portuguese split into five emotion-related dimensions: Romance, Attention, Energy, Well-being and Negative feelings. The association of the scents evoking these five dimensions has direct implications in the design of new products. (AU) | |
| Processo FAPESP: | 21/05897-5 - O déficit da inibição como marcador de neuroplasticidade na reabilitação |
| Beneficiário: | Lucas Murrins Marques |
| Modalidade de apoio: | Bolsas no Brasil - Pós-Doutorado |