No Tube Yes Color: evolution of software and hardware development project for solution mixture of dyes and intermediate products of permanent hair coloring for immediate use in beauty salons

• Grant number: 19/16617-3
• Support Opportunities: Research Grants - Innovative Research in Small Business - PIPE
• Start date: November 01, 2020
• End date: October 31, 2022
• Field of knowledge: Engineering - Mechanical Engineering - Mechanical Engineering Design
• Principal Investigator: Rodrigo Nunes Ferraz
• Grantee: Rodrigo Nunes Ferraz
• Company: No Tube Yes Color Inovação em Cosméticos Ltda
• CNAE: Pesquisa e desenvolvimento experimental em ciências físicas e naturais
• Associated researchers: Alexandre Nunes Ferraz ; Rafael Aparecido Andrade ; Renato Pergola Severgnini ; Romina Paula Yamamoto
• Associated scholarship(s): 21/03359-6 - No Tube Yes Color: Evolution of software and hardware development project for solution mixture of dyes and intermediate products of permanent hair coloring for immediate use in beauty salons, BP.TT

Abstract

This project aims to develop easy-to-operate software and hardware that enables the mixture of dye solutions and intermediate products, delivering a wide variety of hair dye colors, allowing hairdressers to select the desired color and apply it immediately in their own salons. The project will enable the automation of the purchasing process and eliminate the need for inventory management. In addition, custom product dosing will prevent product and packaging waste which according to the Sebrae Sector / Beauty & Aesthetics Survey (2015), inventory and waste management are problems for beauty salon entrepreneurs. Another point to note is that the use of coloring will be simplified, widening the range of colors available and providing real-time usage and consumption information. This will make inventory management easier as it would become management of dyes (solutions) rather than finished products. In addition, the consumption of beauty salons and the entire supply chain can be mapped, avoiding stock outs and increasing the revenue potential for salons and brands. Finally, it will be possible to release new colors with a simple software update. Activities that are not the core business of salons will be simplified and automated and they can focus their efforts on core activities of performing beauty services. The market potential of this project in Brazil is R$21.5 billion (reais) according to the Euromonitor survey (Hair Care in Brazil - 2019), such market covers products and services related to hair care, in which 24% are derived from the permanent coloring category (R $ 5.2 billion). These numbers show the relevance and importance of this category for the sector. According to Euromonitor (2017), we currently have around 590 thousand formalized businesses in the Micro and Small Company categories, considering the activity of "Hairdressers and Manicurists", and another 539 thousand informal businesses, totaling 1.1 million. In order for this project to result in a tradable and technically feasible product, one needs to rigorously follow the 3-step research method, which comes with specific challenges. The project in question breaks with the current methods, significantly changing the business model of this industry that is so representative for the economy and so sensitive to innovation, to increase the competitiveness of micro and small companies in the sector. Another important point is consumption information from the usage statistics generated by the equipment. In this sense, the project is considered promising when compared to current technologies, being far ahead of competitors, signaling a new milestone for the personal care industry and bringing credibility for the national industry. At the end of this project, it is expected to achieve the objectives of re-engineering hair color, solve the technological challenge involving the dye capsule, reduce the cost of materials for manufacturing, refine the design of mechanics and electronics, create a software for monitoring, management and user interface and create 3 to 5 functional versions of medium fidelity. (AU)