Agrio's localized herbicides spray equipment marketing leverage by product design, exhibitions throughout brazilian's agriculture fairs, branding and visual identity development.

• Grant number: 24/07744-0
• Support Opportunities: Research Grants - Innovative Research in Small Business - PIPE
• Start date: October 01, 2024
• End date: September 30, 2025
• Field of knowledge: Agronomical Sciences - Agricultural Engineering - Agricultural Machinery and Implements
• Principal Investigator: Guilherme Cunha de Castro
• Grantee: Guilherme Cunha de Castro
• Company: Agrio Tecnologia Ltda
• CNAE: Fabricação de aparelhos e equipamentos de medida, teste e controle ; Comércio atacadista de máquinas, aparelhos e equipamentos não especificados anteriormente; partes e peças ; Serviços de engenharia
• Associated research grant: 23/10681-7 - Equipment for localized herbicides spraying for weed control in pre-planting and after soybean crop emergence using multispectral images and computer vision, AP.PIPE

Abstract

Currently, Precision Agriculture (PA) is an area that has been receiving continuous investments in the country due to its potential to optimize agricultural inputs and productivity through data analysis, collected by sensors or implements. PA assists farmers in decision-making processes, enabling site-specific crop management considering the heterogeneity of plots and spatial-temporal variabilities. Total area chemical control of weeds using herbicides leads to significant environmental pollution, high costs for farmers purchasing these inputs, and unintended exposure of non-target organisms, contributing to herbicide resistance in weeds widely used in the field. To address these issues, localized spraying equipment designed to be installed in agricultural machinery has emerged as a promising alternative. These devices can apply herbicides solely to detected weeds, generating interest among the scientific-business community and numerous farmers worldwide. The PIPE II research project linked to the current project aims to develop a prototype of such equipment capable of real-time detection and classification of weeds and soybean plants using Artificial Intelligence and multispectral images for installation on agricultural sprayers to enable site-specific herbicide applications during different stages of crop management, such as crops pre and post emergence. In a complementary way, the present research project has as its main objective the commercial supplementation of the results obtained through the aforementioned PIPE II, investing resources in the stages of product design, brand design, branding, naming and marketing through the exhibition of the product in a stand at Agrishow in Ribeirão Preto - SP, considered the main Brazilian agribusiness fair. (AU)