Political parties and professional campaigns The municipal elections of Sorocaba in 2012

• Grant number: 13/21937-0
• Support Opportunities: Scholarships in Brazil - Master
• Start date: March 01, 2014
• End date: February 28, 2015
• Field of knowledge: Humanities - Political Science
• Principal Investigator: Fernando Antônio Farias de Azevedo
• Grantee: Mércia Kaline Freitas Alves
• Host Institution: Centro de Educação e Ciências Humanas (CECH). Universidade Federal de São Carlos (UFSCAR). São Carlos , SP, Brazil

Abstract

The professionalization of election campaigns is a recent phenomenon, large and it manifests distinct features in political contexts in which it is taken for analysis. It's discussed as an indicator of modernization of electoral campaigns. The recruitment of specialized body for competitive parties to manage their campaigns and the adoption of new strategies and campaign techniques. The main goal is to identify the variables for which the Brazilian election campaigns are becoming more professional. The unit of analysis is the municipal campaign 2012 in the city of Sorocaba-SP specifically, applications launched by the executive branch political parties that formed the election.