Performance of middle-sized supermarket firms in Brazil

• Grant number: 15/01069-0
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: May 01, 2015
• End date: December 31, 2015
• Field of knowledge: Applied Social Sciences - Economics - Industrial Economics
• Principal Investigator: Danilo Rolim Dias de Aguiar
• Grantee: Giovanna Tavares de Camargo Simões
• Host Institution: Centro de Ciências em Gestão e Tecnologia (CCGT). Universidade Federal de São Carlos (UFSCAR). Campus de Sorocaba. Sorocaba , SP, Brazil

Abstract

The supermarket sector has experienced an intense process of market concentration in Brazil, as the concentration rate of the three largest companies have reached 50% of the retail market. Though the majority of the studies have focused on the major firms, several middle-sized supermarket companies have either maintained or increased their revenues. The goal of the research is to identify the middle-sized supermarket firms that have been competitive in Brazil and to analyze the strategies adopted for such firms.