Social networks and the elections: political and electoral e-marketing in the presidential elections of 2018

• Grant number: 18/17879-9
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: November 01, 2018
• End date: October 31, 2019
• Field of knowledge: Humanities - Political Science - Political Behavior
• Principal Investigator: Karina Lilia Pasquariello Mariano
• Grantee: Stefanie Matos Freire
• Host Institution: Faculdade de Ciências e Letras (FCL). Universidade Estadual Paulista (UNESP). Campus de Araraquara. Araraquara , SP, Brazil

Abstract

The research project which was introduced here has as objective understand how the internet will be incorporated as a political marketing tool during the electoral race, in order to influence the final outcome of Brazil's 2018 presidential elections. For such, will be accompanied and analyzed the official pages of the two candidates for the presidency of the republic on the social networks Facebook and Twitter, based on Resolution No. 23,551 of the Superior Electoral Tribunal (TSE) for the electoral campaigns for the year 2018 for the analysis. This research project proposes to identify the e-marketing strategies adopted for social networks by the respective marketing teams and how these will behave throughout the electoral campaign.