Advanced search
Start date
Betweenand

Effect of makeup on the users and third parties' perceptions and behaviors

Grant number: 18/16370-5
Support type:Scholarships in Brazil - Post-Doctorate
Effective date (Start): March 01, 2019
Effective date (End): February 28, 2022
Field of knowledge:Humanities - Psychology - Experimental Psychology
Principal Investigator:Jaroslava Varella Valentova
Grantee:Anthonieta Looman Mafra
Home Institution: Instituto de Psicologia (IP). Universidade de São Paulo (USP). São Paulo , SP, Brazil

Abstract

Changes in appearance may influence personal life (e.g. self-esteem), sexuality (e.g. access to desirable partners) and social sphere (e.g. perceived prestige in others). Compared to faces without make-up, women with make-up are rated as more attractive, competent, and dominant. As make-up in women is commonly aimed at highlighting feminine attributes, women tend to use make-up especially when they perceive greater competition, which often results in a rampant quest for beauty and creates psychic suffering. To investigate the effects of make-up on women more profoundly, the project was divided into three phases in which we intend to investigate: I. interindividual differences (e.g. personality) related to the makeup use in women; II. make-up influence on women's self-perception and non-verbal behavior during application of different levels of makeup; and III. Third parties' perception of stimuli (facial photographs and videos) with different levels of make-up. Besides adding to a small number of studies that focus on this topic within evolutionary psychology and ethology, we will verify if self-esteem, intrasexual competition, among other characteristics, are associated with makeup use. Such results can serve as a basis for influencing women's lives through elucidations about the influence of makeup on women's behavioral and psychological aspects and campaigns encouraging natural beauty.

Scientific publications
(References retrieved automatically from Web of Science and SciELO through information on FAPESP grants and their corresponding numbers as mentioned in the publications by the authors)
MAFRA, ANTHONIETA LOOMAN; CORREA VARELLA, MARCO ANTONIO; DEFELIPE, RENATA PEREIRA; ANCHIETA, NATALIA MACHADO; GRECCO DE ALMEIDA, CAROLINE APARECIDA; VALENTOVA, JAROSLAVA VARELLA. Makeup usage in women as a tactic to attract mates and compete with rivals. PERSONALITY AND INDIVIDUAL DIFFERENCES, v. 163, SEP 1 2020. Web of Science Citations: 0.

Please report errors in scientific publications list by writing to: cdi@fapesp.br.