|Support type:||Scholarships in Brazil - Post-Doctorate|
|Effective date (Start):||March 01, 2019|
|Effective date (End):||February 28, 2022|
|Field of knowledge:||Humanities - Psychology - Experimental Psychology|
|Principal Investigator:||Jaroslava Varella Valentova|
|Grantee:||Anthonieta Looman Mafra|
|Home Institution:||Instituto de Psicologia (IP). Universidade de São Paulo (USP). São Paulo , SP, Brazil|
Changes in appearance may influence personal life (e.g. self-esteem), sexuality (e.g. access to desirable partners) and social sphere (e.g. perceived prestige in others). Compared to faces without make-up, women with make-up are rated as more attractive, competent, and dominant. As make-up in women is commonly aimed at highlighting feminine attributes, women tend to use make-up especially when they perceive greater competition, which often results in a rampant quest for beauty and creates psychic suffering. To investigate the effects of make-up on women more profoundly, the project was divided into three phases in which we intend to investigate: I. interindividual differences (e.g. personality) related to the makeup use in women; II. make-up influence on women's self-perception and non-verbal behavior during application of different levels of makeup; and III. Third parties' perception of stimuli (facial photographs and videos) with different levels of make-up. Besides adding to a small number of studies that focus on this topic within evolutionary psychology and ethology, we will verify if self-esteem, intrasexual competition, among other characteristics, are associated with makeup use. Such results can serve as a basis for influencing women's lives through elucidations about the influence of makeup on women's behavioral and psychological aspects and campaigns encouraging natural beauty.