Immune targets for improving the anti-tumor response - communication and dissemination plan regarding the targets imuno cancer research

• Grant number: 23/00413-5
• Support Opportunities: Scholarships in Brazil - Scientific Journalism
• Start date: March 01, 2023
• End date: February 28, 2025
• Field of knowledge: Health Sciences - Medicine
• Agreement: GlaxoSmithKline
• Principal Investigator: Kenneth John Gollob
• Grantee: Rogerio Augusto Bordini
• Host Institution: Instituto Israelita de Ensino e Pesquisa Albert Einstein (IIEPAE). Sociedade Beneficente Israelita Brasileira Albert Einstein (SBIBAE). São Paulo , SP, Brazil
• Company: Sociedade Beneficente Israelita Brasileira Albert Einstein (SBIBAE). Instituto Israelita de Ensino e Pesquisa Albert Einstein (IIEPAE)
• Institution abroad: Instituto De Matemática E Estatística, Brazil
• Associated research grant: 21/00408-6 - Center for Research in Immuno-Oncology (CRIO), AP.PCPE

Abstract

The present proposal refers to the communication strategy for the Immuno-Oncology Research Center Project (CRIO) and the dissemination plan from the beginning of the project, which includes dissemination of the center's research to priority target groups through extensive journalistic dissemination in the main social media and means of communication. Tools for the communication strategy will be identified and will include: publications, the project website, national and international priority meetings to be targeted with partners, social and traditional media outreach. The plan will include an assessment of opinion leaders and priority events, including key national and international conferences, as well as individuals and organizations. This will allow for the optimization of communication targeting to ensure maximum reach of project news and results. (AU)