DOES THE MEDIUM AFFECT THE DISCOURSE? HOW DOES BOLSONARISM COMMUNICATE ACROSS DIFFERENT SOCIAL MEDIA PLATFORMS?

• Grant number: 25/05575-9
• Support Opportunities: Scholarships in Brazil - Scientific Initiation
• Start date: May 01, 2025
• End date: April 30, 2026
• Field of knowledge: Interdisciplinary Subjects
• Principal Investigator: Rúrion Soares Melo
• Grantee: Bruno Henrique Ferreira Correia
• Host Institution: Centro Brasileiro de Análise e Planejamento (CEBRAP). São Paulo , SP, Brazil
• Associated research grant: 19/22387-0 - Crises of democracy: critical theory and the diagnosis of present time, AP.TEM

Abstract

This project aims to analyze how major Bolsonarist profiles adapt their communication strategies across different social networks, such as Twitter/X and Instagram, taking into account the specificities of each platform. Through a methodological approach, which includes the collection and analysis of large volumes of data, it seeks to identify the main themes, communication strategies, and target audiences of these groups. The results of this research will contribute to a better understanding of Bolsonarism's presence on social media and to the development of future research in the field.