CV Lattes
Universidade Estadual Paulista (UNESP). Campus de Assis. Faculdade de Ciências e Letras (FCL-ASSIS) (Institutional affiliation from the last research proposal) Birthplace: Brazil
Natália Costa Custódio in research grants and scholarships supported by FAPESP.
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This project intends to analyze the speech of the advertising play on TV "Coca-Cola for Everyone", with a view to understand how the brand image as a company apparently responsible and ethical, concerned about the heterogeneity and union among different people and societies while, in fact, it is concerned only about the sale and consumption of its products that homogenize the differences …
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