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Escola Superior de Propaganda e Marketing (ESPM) (Institutional affiliation from the last research proposal) Birthplace: Brazil
bachelor's at Comunicação Social from Universidade Federal do Ceará (2010) and master's at Administração: Gestão Internacional from Escola Superior de Propaganda e Marketing (2013). Has experience in Administration, focusing on Mercadology, acting on the following subjects: gestão de marca, internacionalização, publicidade, marketing and estratégia de marketing. (Source: Lattes Curriculum)
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This project is to analyze the influence of co-branding strategies for national own-brands of notebooks and country of origin effect in choosing this product for low-income consumers. In the study, co-branding strategy is treated as a partnership between Brazilian brands of notebooks and Intel ® microprocessor manufacturer, the country of origin effect is investigated by global brands to …
| 1 / 1 | Completed scholarships in Brazil |
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