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Escola Superior de Propaganda e Marketing (ESPM) (Institutional affiliation from the last research proposal) Birthplace: Brazil
Mateus Canniatti Ponchio in research grants and scholarships supported by FAPESP.
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The identification of factors that affect individuals' financial well-being is a current and relevant topic in consumer behavior, behavioral finance, and economic psychology literatures. Among the multiple causes that have been identified as antecedents of financial well-being, the following three are of high importance: financial literacy, materialism and temporal orientation. In this se…
This project is to analyze the influence of co-branding strategies for national own-brands of notebooks and country of origin effect in choosing this product for low-income consumers. In the study, co-branding strategy is treated as a partnership between Brazilian brands of notebooks and Intel ® microprocessor manufacturer, the country of origin effect is investigated by global brands to …
| 2 / 2 | Completed research grants |
| 1 / 1 | Completed scholarships in Brazil |
| 3 / 3 | All research grants and scholarships |
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