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Fundação Getúlio Vargas (FGV). Escola de Administração de Empresas de São Paulo (EAESP) (Institutional affiliation from the last research proposal) Birthplace: Brazil
graduate at Engenharia Agronômica from Universidade Federal de Lavras (1989), master's at Administration from Fundação Getulio Vargas - SP (1997) and ph.d. at Administration from Fundação Getulio Vargas - SP (2003). Has experience in Administration, focusing on Mercadology, acting on the following subjects: dados escaneados, modelo logit, elasticidade-preço, escolha do consumidor and equações estruturais. (Source: Lattes Curriculum)
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Since adolescence, consumers are exposed to sexual stimuli in their everyday life. Besides marketing messages, many other means contribute to such phenomenon, such as popular media (music, dance, etc.), channels such as social media platforms, and, more explicitly, porn sites. Despite the abundance of those sexual stimuli, little is known about the effects of incidental sexual cues on psy…
Avatars are a medium for individuals to express their identities in virtual spaces. In online gaming, expressing one's identity is challenging for female gamers as being a woman conflicts with the hegemonic gamer identity. Besides being out-groups, they are subjected to a series of stereotypes and to harassment. Existing literature has already explored gender and avatars and revealed, for…
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