Regina Lucia Firmento de Noronha

bachelor's at Engenharia de Alimentos from Universidade Estadual de Campinas (1987), master's at Science and Technology of the Food from Universidade Estadual de Campinas (1996) and doctorate at Science and Technology of the Food from Universidade Estadual de Campinas (2003). Has experience in Sensoy and Consumer Studies of Food, Cosmetics, Home and Personal Care and Painting produtcs, acting mainly on the following subjects: Consumer expectation, Descriptive methodologies, Drivers of Liking, Claim substantiation. (Source: Lattes Curriculum)