CV Lattes
Universidade de São Paulo (USP). Faculdade de Economia, Administração e Contabilidade de Ribeirão Preto (FEARP) (Institutional affiliation from the last research proposal) Birthplace: Brazil
Postdoctoral researcher at the Department of Business Administration of the School of Economics, Business and Accounting at Ribeirão Preto (FEARP/USP). Holds a Ph.D. and a Masters degree in Organizational Management from the same institution, with a research internship at the University of Michigan (USA). Works in the fields of Marketing, Consumer Behavior, Emotions, and Neuroscience, with a focus on food, sensory perception, and product origin. Conducts interdisciplinary research using both qualitative and quantitative methods. Collaborates with national and international institutions such as the School of Pharmaceutical Sciences of Ribeirão Preto (FCFRP/USP), the Specialty Coffee Association, and the University of Michigan. Ad hoc reviewer for national and international journals and advisor in graduate (lato sensu) programs. (Source: Lattes Curriculum)
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The aim of the present project is to compare the practices between the Brazilian coffee sector and the Colombian one, once this has developed a favorable image and brand for its product, in order to identify and comprehend improvements which could be extracted from the successful case of the Colombian coffee and adapted into the Brazilian coffee sector. Thus, the sectors of both countries…
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