CV Lattes
Universidade Estadual Paulista (UNESP). Campus de Bauru. Faculdade de Arquitetura, Artes e Comunicação (FAAC) (Institutional affiliation from the last research proposal) Birthplace: Brazil
Public Relations (2016), Master (2018) and PhD (2023) in Communication by São Paulo State University (Unesp). During the doctorate, I did a Doctoral Scientific Internship at the University Beira Interior (Covilhã - Portugal) funded by CAPES (2021 - 2022); and in graduation, I undertook a research internship abroad at The Open University (England) funded by FAPESP (2013). I have experience as a professor of higher education at the undergraduate level, teaching subjects such as: Labor Relations and the Future of Work; Image and Corporate Identity; Marketing; Communication Planning and Public Relations; Public Communication and Government Relations; Communication and Corporate Governance. In public relations, I have experience in internal communication and social media management. Currently, I work in the organizational communication area, developing research on the connection between organizational discourse and labor relations, especially in the context of neoliberalism. My interests permeate themes that involve the effects of power, organizational discourse, neoliberalism, labor relations, and future of work. (Source: Lattes Curriculum)
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The emergence of internet and of the social networks, consequently, has allowed the creation of an environment with greater participation of the consumer and his closeness with the organizations, resulting in a new consumer generation, constituted by critical and alerts individuals to responsible consumption. Therefore, companies need to rethink their acting front of a client increasingly…
The emergence of internet and of the social networks, consequently, has allowed the creation of an environment with greater participation of the consumer and his closeness with the organizations, resulting in a new consumer generation, constituted by critical and alerts individuals to responsible consumption. Therefore, companies need to rethink their acting front of a client increasingly…
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