CV Lattes
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Escola Superior de Propaganda e Marketing (ESPM) (Institutional affiliation from the last research proposal) Birthplace: Brazil
graduation at Administração de Empresas from Fundação Getulio Vargas - SP (1987), master's at Administration from Fundação Getulio Vargas - SP (1999) and doctorate at Administration from Fundação Getulio Vargas - SP (2004). He is currently professor at Escola Superior de Propaganda e Marketing. Has experience in Administration, focusing on Mercadology, acting on the following subjects: marketing do luxo, comportamento do consumidor, marketing, marcas and consumo. (Source: Lattes Curriculum)
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A joint research project examining the artification of brands and its influence on cultural enrichment and consumption. This research will examine the artification process of brands, focusing on interactions between art and branding in contemporary art, brand museums, and music collaborations. The study will explore how these interactions influence consumption and contribute to cultural e…
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