Valdenise Leziér Martyniuk

Professor in undergraduate and postgraduate programs, researcher, and professional in the fields of marketing, communication, and semiotics, with 30 years of experience, publications, and research focused on consumption, brand strategies, ESG, and entrepreneurship, with emphasis on the applications of sociosemiotics. PhD in Communication and Semiotics (PUC-SP); Postdoctoral degree in Communication (USP), Postgraduate degree in Marketing (ESPM); Bachelor's degree in Social Communication - Advertisement (PUCCAMP). Professor in postgraduate courses in Communication and Semiotics, Administration, MBA in Marketing, undergraduate courses in Business Administration - Advertisement (PUC/SP); postgraduate courses in Communication and Rhetoric (Centro Universitário Belas Artes), postgraduate couses in Retail Marketing (Senac/SP). Coordinator of the Business Administration course at PUC/SP. Researcher at the Sociossemiotic Research Center of PUC/SP-USP and the GEMA - Brand Study Group - PUC-SP. https://orcid.org/0000-0001-6702-2683 (Source: Lattes Curriculum)